Keywords are the words and phrases users type into search engines when looking for information online. If you use the right keywords, preferably those used by your target audience, your content can rank higher on search results. You may work with a local or national SEO company to help you research high-volume keywords for your business. Here’s how keywords increase your website traffic:
Improve SERP Positions
The goal of every local or national SEO company is to help you rank high up on search engine result pages. Also known as SERPs, search result pages usually feature thousands or millions of websites. Sites with the most relevant information, based on the search phrase, are ranked on page one. Users barely look for websites on subsequent pages, so your mission is to appear on page one of SERPs. Using the right keyword in your titles, descriptions, subtitles, content, and image or video captions can improve your ranking positions.
To achieve this goal, you can use a wide range of keywords, including short-tail and long-tail keywords. If you target a national audience, avoid location-based keywords featuring the names of local towns, streets, and landmarks. Use keywords in moderation and naturally throughout your pages to avoid spamming. The content should also provide relevant information and value to your audience to reduce bounce rates. If your website consistently ranks on page one of SERPs, it becomes visible and more accessible, leading to organic traffic.
Provide Clarity and Search Intent
Keywords help provide clarity about the content and subject of your linked website page. You can use keywords on titles and meta descriptions, which are usually shown when your page is ranked on SERPs. Users read through the titles and page descriptions to determine if the page has what they’re looking for. Providing clarity about your content encourages users to click through and explore your website. If you provide helpful information and structured content that keeps them on your site, you can increase your chances of gaining loyal visitors. Keeping visitors on your pages also shows search engines that you provide valuable information. The metric is used to influence ranking positions, so you can increase your SERP position for increased visibility.
You can also use relevant keywords tailored to user intent. Informational, transactional, and navigational keywords help to meet the various needs of your audience. SEO companies usually research related keywords to help build resourceful content that answers the user’s questions. The subtitles can feature long-tail keywords that address other topics related to the main subject. Keywords can also be used as anchor texts for internal and external links, and backlinks. Internal links help to keep users on your site, while backlinks draw users from other pages to your website. The links should redirect users to relevant content that builds on the keyword.
Boost Traffic With National SEO Company Services
Thorough keyword research and utilization allow you to attract the right audience and keep them on your website. Working with an SEO strategist can help you to determine valuable keywords for your pages. Contact a national SEO company today to find out more about keyword research and other ways to boost website traffic.
